Shooting the skies, capturing the process and discovering the unknown
Complete rebrand logo identity and design conceptualization for a historical downtown staple - bringing a clean, modern yet classic, refreshed look to one of Houston's oldest watering holes
School's first ever complete collegiate athletic rebrand
Official brand style guide creation providing future logo integrity
Apparel design and conceptualization
The sports consumption habits of millennials — projected to reach more than 75 million by 2028 and surpass baby boomers as the largest living generation in the US — are rapidly changing, but the area seeing the biggest transformation is purchasing trends around team merchandise as these young sports fans are starting to believe that style, design, brand and color of gear, along with individual expression, takes precedent over allegiances to teams, players, products and brands. This study takes an in-depth look into how culture can be influenced through strategic purposeful design, proving a roadmap for crafting behavioral shifts.
Complete rebrand logo identity for famed nonprofit organization focused on helping combat Navy Seals return to civilian life
Official brand style guide creation providing primary and secondary logos, symbols and word marks
In-depth research and conceptualization
Ownership choose to go a different final direction but elements of the original design ideas and recommendations remain
Personal note: Humbled for the opportunity to work on this project
Album & CD package design and art direction
Album photo shoot art direction & coordination
Marketing consultant on album launch strategy
Website development
Logo concept design development
Creative consultant on concept name research
(Located in Houston's revitalized Downtown Historical District)
Complete rebrand logo identity & web development for non-profit organization bringing awareness to bipolar disorder
Official brand style guide creation providing future logo integrity
Apparel design and conceptualization
Annual campaign development
Logo concept design
Design consultant on art direction on venue design
Marketing consultant on venue's launch strategy
(Located in Houston's vibrant Midtown)
Heritage logo development
Apparel & t-shirt design
