Speaker | Fashion Over Fandom: Design & Style Driving Sales
The sports consumption habits of millennials — projected to reach more than 75 million by 2028 and surpass baby boomers as the largest living generation in the US — are rapidly changing, but the area seeing the biggest transformation is purchasing trends around team merchandise as these young sports fans are starting to believe that style, design, brand and color of gear, along with individual expression, takes precedent over allegiances to teams or players. This panel takes an in-depth look into the fashion over fandom behavioral shift.
Had the good fortune to speak at @SXSW Sports on a panel & share ideas with @Nike @Fanatics & @Nicekicks. It was an amazing opportunity to hear and talk to some of the best minds in sports, fashion, apparel, tech, social, digital media. It’s all about 1:1 moments with like minded thinkers. Mad props to @rebfeffor putting together such a game changing event. Below are a couple shots from the from the stage and backstage before we took stage, the SXSW media team was incredible. Extremely humbled for the opportunity to be involved with such a global event.