Some organizations get it, some don’t. Ideas are easy, but making them happen takes resources, access and management. In this project, I’ll break those areas down and show how I have trusted to lead a talented creative team to the content promise land and help take a brand to uncharted real-time territory.
If you have worked in sports, and truly understand fandom, you know that sports is religion. So the comparison of a sports franchise to a faith based organization is perfect. They both have something that only a other industries dream of - a massive collection of passionate people who gather to celebrate (wait for it) on a “regular basis, in a stadium environment”. An audience that passionate about what they believe in needs content to fuel their pride of what they believe in and ultimately, it is the job of a content team to lead and drive what I call “followship”.
Driving Fast, Relevant, On-Brand Creative
This project with Lakewood (Houston megachurch) was one of epic proportions. I was leading all social content, across multiple platforms, for the main service, three days in a row, supporting their awe-inspiring Easter program. Our objectives were complex and simple at the same time. To give our social audience a glimpse of the Lakewood experience and invite them to return and engage with the brand. Here’s how I led the talented creative team to do just that - we collaboratively worked together, in sync, to put out some very, very fast relevant high level content - together, engaging followship and making beautiful, sharable, memorable second surface digital goods.
Multiple game plan sessions are needed to secure:
Resources: Command center, equipment, travel
Access: Credentials, security, protocols
Deliverables: Scope of work, timings
Tactical plan: How will we get this done, process
Approval process: The most important role for brand consistency
Planning and content team included:
Creative Director, graphic design, photography, videography, motion graphics, copywriting, social media, broadcasting, marketing, producer
This consists of some essentials (see above):
Primetime location (main recording studio, next to broadcast control room)
Real-time access to the actions (live feed monitors)
All creatives in close proximity for creation and communication
Very fast wifi or hard line internet
Energy fuel: Snacks
Equipment: Photo and video cameras, strong editing machines, misc card readers, external hard drives, time clock, etc