CONTENT MANAGEMENT

Some organizations get it, some don’t. Ideas are easy, but making them happen takes resources, access and management. In this project, I’ll break those areas down and show how I have trusted to lead a talented creative team to the content promise land and help take a brand to uncharted real-time territory.

If you have worked in sports, and truly understand fandom, you know that sports is religion. So the comparison of a sports franchise to a faith based organization is perfect. They both have something that only a other industries dream of - a massive collection of passionate people who gather to celebrate (wait for it) on a “regular basis, in a stadium environment”. An audience that passionate about what they believe in needs content to fuel their pride of what they believe in and ultimately, it is the job of a content team to lead and drive what I call “followship”.

The Objectives

This project with Lakewood (Houston megachurch) was one of epic proportions. I was leading all social content, across multiple platforms, for the main service, three days in a row, supporting their awe-inspiring Easter program. Our objectives were complex and simple at the same time. To give our social audience a glimpse of the Lakewood experience and invite them to return and engage with the brand. Here’s how I led the talented creative team to do just that - we collaboratively worked together, in sync, to put out some very, very fast relevant high level content - together, engaging followship and making beautiful, sharable, memorable second surface digital goods.

The Planning Phase

Multiple game plan sessions are needed to secure:

• Resources: Command center, equipment, travel

• Access: Credentials, security, protocols

• Deliverables: Scope of work, timings

• Tactical plan: How will we get this done, process

• Approval process: The most important role for brand consistency

Planning and content team included:

• Creative Director, graphic design, photography, videography, motion graphics, copywriting, social media, broadcasting, marketing, producer

The Command Center

This consists of some essentials (see above):

• Primetime location (main recording studio, next to broadcast control room)

• Real-time access to the actions (live feed monitors)

• All creatives in close proximity for creation and communication

• Very fast wifi or hard line internet

• Energy fuel: Snacks

• Equipment: Photo and video cameras, strong editing machines, misc card readers, external hard drives, time clock, etc

BEHIND THE SCENES

MEDIA TEAM