Typically, creative advertising agencies segment ad campaign costs into two categories and execute the financial upfront to cover the duration of the relationship and cover all concept and creative costs.
The market value for this yearly ad campaign concept development, creative copy writing and art direction is $5,000+. We factor in the market exposure, media placement and level of professional services. The marked down rate we established from LBN is $2,500. This covers all design fees associated with conceptualizing and time invested in development.
The rate for this graphics bundle of creative assets, graphics development, creative direction and project management is $4,700. This includes a website campaign face lift, a complete social media update, 24 media graphics (year supply) and a one-day photo shoot plus all photography rights.
The plan for creative deployment is as follows:
Dec 15..................Execute the financials ($7,200)
Jan 10/11..............Photo shoot / retouching
Jan 14-30..............Design / graphic development
Jan 16...................Online campaign launch / website & social media
Monthly 15 & 30.....Bi-weekly media graphic posts / last post 12-30-2015