Behind-the-Scenes
Making of the 2017 Postseason Campaign
"Paint the Town Orange"

The following is a collection of process, media and creative that was put out during the 2017 postseason run that includes everything from signage, digital media, social content, art direction and hand made projects

Mood Board

Usage of the compilation mood board helps us build a unique original of creative, taking pieces from ideas we feel are emotional an also allows us to use as a communication tool to on-board the c-suite to the final creative vision, provide budget support and get client buy-in

Start with Photography

We started with bold, high quality photography, while providing the overall creative direction, it was absolutely necessary to utilize the expert knowledge of the photographer and allow them to help shape the shoot and contribute their individual art direction - ultimately it is the static image that has the biggest task to tell a story through a single frame

Motion Integration

Translating a campaign into motion is one of the highest levels of visual communication - you have to get complete buy-in of the vision up front and also utilize the expert knowledge of the videographer to not only help light and capture but also find creative POVs and unique platforms to maximize the content 

CREATIVE DIRECTION // Chris David Garcia
PHOTOGRAPHY // Alex Bierens de Haan
VIDEOGRAPHY // Justin Petty
PRODUCTION LIGHTING // Adam Edwards
ART DIRECTION SUPPORT // Roxy Dominguez
GRAPHIC DESIGN // Alex Grigas
GRAPHIC DESIGN // Joe Smaldone
PRODUCTION SUPPORT // Larry Provitt