This is me in playoff beard mode in Houston, TX. If you notice, I'm not a gangster - though my logo kind of makes me feel like one sometimes. I typically design in my head, then make my fingers do all the work. I only drink cold drinks, mad ice. I talk fast and walk faster. I work all the time (occasionally in airports for some reason). I'll debate my opinion until you agree with me. I once designed a logo in 60 seconds. I hate mouse clicks and love shortcut keys. I am always up for a challenge so don't ever dare me.
A few more details about me...
I get it. I really do. I believe "culture eats strategy for breakfast"(-Kevin Plank) and I have the research to prove it. I was very fortune enough to be asked to speak at South By Southwest in 2016 and talked about this as is relates to design, fandom, apparel and influencers.
In the past five+ years I have been tasked with bringing an annually, sometimes multi-annual TV & radio broadcastcampaign to life by having an in-depth understanding of how each form of media speaks to a different sub set ofaudiences and how each platform can be driven for a strategic purpose. By first understanding the pulse of ourcore demographic and then working closely to collate media buys, this two-punch combo is a key element incapitalizing on the integrated effectiveness that each media vehicle has on one another. A pivotal ingredient intransforming a great creative campaign into a strategic visual operation. One that begins to tell a story from theirliving room couch and is then supported by the social second screen in their hands. From their every daycommute to the moment they enter the venue environment, and then subconsciously channeling a collectiveexcitement which ultimately hits the apex when they stand at their seat and participate in the interactive in-game/event experience - even further continuing to influence their journey home through takeaway and retail materials.This allowed us to speak not only to consumers, but to generations…because I believe that it all matters, at everystage. Through my hands-on involvement in every media platform, I used one visual language, combined with onecommunicated voice. Each making the other stronger and holistically changing the way our brand affects a fanculture and manifest a brand lifestyle. Through creative orchestration we have been able to shape fan behavior -ultimately impacting and reaching marketing sales goals on individual tickets three years in a row, regardless of thetalent level in the arena. It was about the positioning.
I currently work, live and play in the great city of Houston but you can also find me online here...
Thanks for visiting the site - ps I love expresso coffee - cheers!
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